Sales Director

Role Summary:

Your role will be the engine behind SRV’s next growth chapter. You will own and lead the entire sales function—strategy, execution, people, and results. This is a high-impact leadership role where you’ll define sales strategies, build and scale a high-performing team, optimize pricing and discounting discipline, open new markets, and directly contribute to SRV’s revenue, profitability, and market share growth.

Key Responsibilities: 
Strategic Leadership & Planning

• Design, lead, and continuously optimize SRV’s B2B Sales Strategy aligned with company objectives and investor growth plans
• Identify new market segments, industries, and strategic partnership opportunities
• Develop and implement territory plans, pricing policies, and customer segmentation
  frameworks

Team Building & Leadership

• Recruit, mentor, and manage a high-performing team of Sales Executives and Business Developers
• Define clear roles, KPIs, and career paths
• Build and manage a sales bonus/commission structure that motivates and aligns with
  company targets
• Lead by example—develop senior client relationships and close strategic deals

  Revenue Growth & Profitability

• Own revenue targets and ensure monthly/quarterly growth in revenues
• Work with procurement and finance teams to close deals at optimal margins and
  shortest payment terms
• Increase customer wallet share through upselling/cross-selling
• Set and monitor individual and team sales targets

  Client Acquisition & Retention

• Design and oversee customer acquisition campaigns and onboarding flows
• Monitor and improve customer retention rate, reduce churn, and improve average order
  frequency and value
• Gather and analyze customer feedback to continuously refine sales approach

  Sales Operations & Reporting

• Define sales forecasting models, lead pipeline reviews, and monitor team performance
• Collaborate with marketing and tech teams to align sales goals with campaign strategies
  and platform features
• Present regular performance reports to the CEO and investors